SWALEC is delighted to announce it has extended its partnership with the Welsh Rugby Union (WRU) until 2015.

Continuing as National Community Partner, we will invest a further four years into the grassroots game to improve the rugby experience for clubs, players, fans and the communities of Wales alike.

As Wales’ leading energy provider, we are committed to supporting the communities in which we serve and our seven year, consecutive sponsorship of the national SWALEC Leagues and the SWALEC Cup, Plate and Bowl competitions is one way for us to demonstrate this commitment.

Our rugby sponsorships, launched in 2008, have enabled the traditional cup format to be transformed into a three-tier competition which has now run for three seasons. As a result of this transformation 10 teams and their supporters have had the opportunity to watch and play rugby at the iconic Millennium Stadium.

The sponsorship has also allowed over 6,000 players to compete weekly as part of the SWALEC Leagues and given eight junior rugby teams the once-in-a-lifetime opportunity to train under the national team’s coaching staff at the WRU’s National Centre of Excellence.

The partnership between SWALEC and the WRU has been a great success and the renewal agreement is testament to the strong relationship that has been established between the two organisations.

And this season is set to be bigger and better...the SWALEC Junior Stars competition will reward four more junior sides with an international training session, a SWALEC community rugby magazine is launching to provide quarterly updates about your game and we will be rewarding our loyal customers and staff with lots of rugby related benefits!

Keep checking www.swalec.co.uk/rugby for further information on this season’s SWALEC initiatives.